Conservation is often a thankless job done by heroes without capes, fighting a daily uphill battle. As wildlife creatives, we are indebted to these heroes, just as we are indebted to the wild for enriching, inspiring, and connecting us to our natural world. We believe that conservation is not a passion or a convenience, rather it is our obligation. We must wield our cameras with purpose, to tell the difficult stories, to advocate for change, to inspire bold action. With conviction, we will speak to the heart and minds to inspire the change we hope to see in our world.